Digital Marketing Manager - London/remote

Based​ ​in:​ ​London (currently working from home until December 2020 and subject to further updates)

Department: Marketing

Level: Team Member 

Reports into: Head of Marketing Operations

 

Why we're here

Our vision is to be at the heart of every inspiring visual experience in the world, by creating a powerful, collaborative environment where artists and technologists can bring their shared vision to life.

With an established range of products, we are leading the market in building a software and hardware solution that designs, sequences and controls the most progressive live entertainment and experiences.

Over the last years our products have been placed at the heart of the Grammys; the Brit Awards; touring the world with U2, Beyoncé and Lady Gaga; live events including Coachella and Glastonbury; theatre productions such as Frozen and Harry Potter; product launches for the likes of Nike and Apple; and a growing number of films and live TV broadcasts.

We are a fast growing company who hire bright, creative, talented individuals across the world to push the boundaries of visual experiences and build lasting relationships with our community.

We are proud to have been featured as one of SalesForce’s Trailblazer companies. You should also watch our showreel demonstrating just some of the incredible work of disguise.

 

Why you're here

Digital Marketing Manager will be responsible for the disguise website, email automation and online presence such as the community platform whilst supporting the inbound marketing strategy. Reporting to the Head of Marketing Operations, working closely with the Head of Demand and Senior Designer Lead, you will manage the planning, SEO, build, testing, reporting and optimisation of the website, emails and online platforms.

You will regularly analyse and report on the performance of the website, email platform and social channels, identifying opportunities, recommendations and optimisation techniques to improve acquisition, engagement and conversion rates. Experience in Umbraco, VWO, Pardot, SEO, SEM, CRO, Google Analytics or similar tools is essential. 

The ideal candidate will have experience working in a start-up, and a proven ability/or aptitude to execute projects to support growth objectives.

 

Key areas of responsibility include:

  • Website Content Management: Develop and coordinate the website project plan with milestones and timelines. Managing the overall delivery working with our lead user experience designer.
  • Email Automation: Design and monitor nurture programmes, including email building, data management, system integrations and reporting.
  • Performance and Reporting: Establish clear objectives and KPIs for our digital channels including a roadmap of priorities for future optimisation. Report and communicate performance to wider business stakeholders in Marketing and across the business. Create measurement reports and dashboards in Google Analytics and Pardot to assess and optimise performance of website, email strategy, and social channels.
  • Own SEO and website optimisation: Create a clear SEO strategy for our public website ensuring that it is discoverable and optimised for search thereby increasing traffic to the site, clicks and lead generation, with accountability for increased traffic and leads.
  • Manage External Resource: Execute the SEO strategy by partnering with our external freelance resources. Managing their time and owning implementation of their findings.
  • Daily Website and Email Management: Manage planned and ad-hoc website content change requests and updates as well as email execution.
  • Team collaboration: Partner with the wider campaigns team to inform best practice landing page formats and sharing insight collected on keyword research to inform the wider content strategy. Support the team to deliver new website content and landing pages and across social .

 

Skills

Essential:

  • General understanding of SEO
  • Minimum 5 years of relevant, progressive digital marketing and website management experience in a B2B environment, with good business acumen
  • Demonstrable track record of successfully developing, executing and delivering on- and off-page optimization projects, including link building that deliver ROI in a B2B environment
  • Experience building and optimising email nurture programmes to optimise results, including create A/B or multivariate testing plans
  • Experience using tools including Umbraco, VWO, Pardot, Google Keyword Planner, Google Trends, Google Search Console, Google Analytics, SEMrush or similar 
  • Basic-intermediate skills in HTML, CSS, Javascript and Markdown
  • Extensive knowledge of web content management systems (CMS) and website management
  • Demonstrable ability to conceptualise and develop effective, high-impact web pages, digital experiences and content
  • Confident carrying out technical SEO audits
  • A good eye for design, layout and UX
  • Advanced knowledge of Microsoft Word, Excel and PowerPoint
  • Problem-solving skills
  • Objective, rational and logical in your decision making
  • A self-starter with the ability to work as part of a team and as an individual
  • A ‘do more with less’ pragmatic and adaptable approach to getting things done
  • Project management skills and the ability to manage multiple projects
  • Energetic self-starter ready to take responsibility for driving forward effective and speedy delivery
  • Strong writing and editing skills. Impeccable written English
  • Minimum Bachelor’s degree, ideally in a relevant discipline (Marketing, Business, Economics etc)

 

Desirable:

  • Experience working in another fast-growing start-up preferred
  • Experience within Virtual Production, Broadcast, Film, Live Events, Concert Touring
  • Data-driven with an analytical mind-set
  • An excellent level of written and verbal English
  • Strong project management ability
  • Comfortable working autonomously
  • Growth mindset
  • Strong interest in B2B marketing
  • Familiarity with SaaS businesses
  • Willingness to test, measure, learn and optimise
  • Experience in/or aptitude to learn key technologies: Salesforce, Pardot, Content Management Systems, Google Analytics, Google Ads, LinkedIn Ads, website technologies 
  • Highly organised with outstanding attention to detail

 

Essential soft skills:

  • Positive about change; flexible and adaptable to work effectively in our fast-paced environment
  • Strong team worker and contribute to our 'one team' culture – high levels of cooperation and communication
  • Energy, drive and resilience
  • Passionate about creating a customer service-based mentality, both internally and externally
  • Professional, enthusiastic and fun
  • Friendly, approachable and helpful
  • Honest, discreet, trustworthy
  • Proactive and able to work on own initiative
  • Commitment to personal development

 

To apply for this role, please email your CV and cover letter to jobs@disguise.one, clearly stating 'Digital Marketing Manager - London' in the subject.