Product Marketing Manager - London/remote

Based​ ​in:​ ​London (currently working from home until December 2020 and subject to further updates)

Department: Marketing

Level: Team Member 

Reports into: Chief Marketing Officer


Why we're here

Our vision is to be at the heart of every inspiring visual experience in the world, by creating a powerful, collaborative environment where artists and technologists can bring their shared vision to life.

With an established range of products, we are leading the market in building a software and hardware solution that designs, sequences and controls the most progressive live entertainment and experiences.

Over the last years our products have been placed at the heart of the Grammys; the Brit Awards; touring the world with U2, Beyoncé and Lady Gaga; live events including Coachella and Glastonbury; theatre productions such as Frozen and Harry Potter; product launches for the likes of Nike and Apple; and a growing number of films and live TV broadcasts.

We are a fast growing company who hire bright, creative, talented individuals across the world to push the boundaries of visual experiences and build lasting relationships with our community.

We are proud to have been featured as one of SalesForce’s Trailblazer companies. You should also watch our showreel demonstrating just some of the incredible work of disguise.


Why you're here

As a product marketer, you will be responsible for telling the world and the company the story of our products. 

We are looking for a talented, data driven, self-motivated Product Marketing Manager to join disguise’s growing marketing team. To be successful in this role you will become an expert on the product’s capabilities and ensure that all marketing activities are aligned with the business objectives.

You will be expected to be our chief advocate for our products and their value. Bringing new products, features and services to market. Working closely with our Software, Hardware, Sales and Marketing team on functional specifications, USPs, event content and go to market strategies (GTMS). 

Additionally, you will be charged with crafting the strategy around the messaging and marketing for each product and their future update releases. You will have a direct impact on driving our customer growth every day. You will be our internal expert on the competitive landscape and help optimise our product marketing sales process and collateral, giving our sales team a competitive edge. 

The ideal candidate will be data driven, tenacious and leave no stones unturned in the quest for answers and solving problems. You will be comfortable communicating with multiple stakeholders both internally and externally and be comfortable navigating more complex technical projects. 

You will also be highly numeric, focused on delivering on KPI’s and ensuring that all marketing activities are tested, measured and reported on.


Key areas of responsibility include:

  • Clearly articulate concepts, proposals, the vision, and bringing our new products to market.
  • Being the key point of contact in the Go-To-Market-Strategy (GTMS). Working closely with a wider Marketing Team, Sales, Software and Hardware.
  • Listening to customers and building strategy based on market requirements and trends. 
  • Work with user success managers to understand our users and their product requirements. 
  • Develop the messaging framework and propositions for key products, integrations and relevant projects, working closely with sales, product specialists and all other required stakeholders to ensure that agreed messaging is reflected across all marketing elements and the key value is communicated.
  • Working closely with the wider Marketing Team and Sales to launch new products at events as needed.
  • Create content alongside the Marketing Team (e.g. sales documentation, product videos, website copy) highlighting benefits and use cases of products.
  • Work with the marketing team to create and manage multi-channel marketing campaigns to generate demand for the product.
  • Together with the product team, train and support sales and customer support teams on new tools and products. 
  • Assist sales on calls when appropriate to provide deeper dives into the product. 
  • Find our advocates through relationships with the sales team and via social media, then nurture them and help them promote our cause.
  • Collect and analyze data that supports our solutions in the market to buyers. 
  • Take full responsibility for driving, developing and implementing the core content for sales enablement, aligned to business priorities, working closely with product specialists and sales to deliver the content required.
  • Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process.
  • Plan and participate in the launch of new services and products which involve several different departments.
  • Brief the press and PR teams about new products.
  • Timely delivery of all product content and collateral required, working closely with product specialists and sales. This will include the creation of sales decks, prospecting materials, product one-pagers, product landing pages, website content, email content and factsheets.
  • Run customer events and webinars to increase engagement and build a community of disguise promoters.
  • Take ownership of all customer product related communications including regular product updates.
  • Build out a bank of case studies to enable the sales and marketing team in their lead generation efforts.
  • Manage the implementation, tracking and measurement of all product campaigns.
  • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data.
  • Speak and present about products to both external and internal audiences.
  • Market intelligence—be the expert on our buyers, who they are, how they buy and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of these plans.




  • Ideally 6+ years proven experience in product marketing roles.
  • Proven experience in technical product marketing.
  • Understanding of hardware and software technology products.
  • Built multiple go to market strategies.
  • Excellent storytelling skills with the ability to present complex concepts in a clear and engaging way to different audiences.
  • Research skills: A crucial part of this role will be gaining insight into customer needs and experiences. Analysis of data, surveys and customer interviews will be part of this mix and you need to be well acquainted with these techniques.
  • Excellent interpersonal skills, able to build easy relationships with different teams to capture ideas and extract relevant and timely information. As a Product Marketing Manager you will have to collaborate with multiple teams across the business. This will often include the sales and marketing department, the engineering department, product management, press and PR and senior executives.
  • Strong project management skills, including an ability to move projects forward in a complex environment. Ability to operate in a fast-paced environment and juggle multiple projects at once.
  • Ability to work effectively in a team – someone who is collaborative, flexible, reliable, with a strong ‘can do attitude’.
  • Excellent communication skills (written and verbal). The ability to speak and write to a high standard is crucial. You will frequently have to present new products and write engaging copy, telling the ‘story’ of products, for various marketing channels.



  • Experience working in another fast-growing start-up preferred
  • Experience within Virtual Production, Broadcast, Film, Live Events, Concert Touring
  • Understanding of Image processing, SDI video, IP, real-time engines is desired but not essential
  • Proven experience in Product Marketing
  • Data-driven with an analytical mind-set
  • Experience in market analysis
  • An excellent level of written and verbal English
  • Strong project management ability
  • Highly organised with outstanding attention to detail
  • Experience in key technologies: Salesforce, Pardot, Content Management Systems, Google Analytics, website technologies


Essential soft skills:

  • Positive about change; flexible and adaptable to work effectively in our fast-paced environment
  • Strong team worker and contribute to our 'one team' culture – high levels of cooperation and communication
  • Energy, drive and resilience
  • Passionate about creating a customer service-based mentality, both internally and externally
  • Professional, enthusiastic and fun
  • Friendly, approachable and helpful
  • Honest, discreet, trustworthy
  • Proactive and able to work on own initiative
  • Commitment to personal development


To apply for this role, please email your CV and cover letter to, clearly stating 'Product Marketing Manager - London' in the subject.