publitec’s experience comes not only from renting out products, but from using them directly through the comprehensive technical services they offer. This has given them the advantage over the years of knowing exactly what works, and what doesn’t when it comes to technical innovation.
“We can make much better decisions and develop new ideas based on our own experience”, says André Fürle, Head of publitec’s Content Competence Center (C3), which was established to combine the technical skills of AV technicians with the creative work of content creation and adaptation in order to ensure the best solution for the client.
“The use of media servers has always been an important business for us. They are not only an important tool to fulfil a variety of presentation tasks for our clients at live events or trade shows, but our customers also ask for special brands for special tasks.”
The decision to add disguise to their growing product portfolio was a well-considered one, again coming from long-time experience in event and show production. Seeing disguise integrates a full production workflow from concept design to delivery, it fits perfectly with publitec’s C3 approach.
André adds to this: “Projection mapping has played an increasingly big role for us over the past year. We’ve gained much know-how in the field of 3D modelling and corresponding mapping techniques in pre-production. As such we’ve managed complex projections on 3D surfaces with our 2D-based server systems, but you can only do that up to a certain point.”
“What we really needed was the flexibility of being able to do last-minute changes, as well as more complex set ups with mapped moving objects. This was not possible without a continuous, realtime based 3D workflow. disguise is the only product for us that precisely reflects this workflow seamlessly, from scratch to final result and especially without compromising creativity.”
publitec will put their new disguise systems to work straight away: from providing technical services to complete solutions including content creation, the company is already getting in requests to work with disguise. As the latest family member in their media server family, disguise will also be introduced during publitec’s annual visualounge onStage congress in March 2015.
Summing up publitec’s decision to choose disguise, André mentions: “For us, disguise is our new favourite system when it comes to complex or mixed video surfaces or 3D mapping. The system simplifies some processes extremely, and is really flexible in many ways, precisely because it is a ‘real’ real-time system which is right at home in the real three-dimensional world. In short, I’d say disguise is intelligent, powerful and motivating.”
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