most talked-about show on social media in 2020
“We were building the biggest xR stage to date and exploring completely new territories with the software,” Scott Millar of XR Studios explains. Having pioneered the application of xR in live entertainment, the team had a level of confidence in the technology that they had to translate for the VMA creative team. “We had to give the producers looking into the camera the same set-up that they would have had on-site for the live show.”
“We were able to create a workflow that allowed us to film a TV show in an entirely new medium using tools everyone could relate to, and in a format that was familiar,” Cory FitzGerald, XR Studios.
disguise’s xR workflow allows for a traditional workflow of media server and content creation, while adding on the layers of Augmented and Mixed Reality. This allows for flexibility and dependability for live entertainment.
Scott Millar, Technical Director, XR Studios