LIVE-LAB Co., Ltd. (Lighting and Visual Expression Laboratory) recommended using disguise for the tour “because of its flexibility and stability in coping with changing variables during the long tour,” says CEO Alvin Chu. LIVE-LAB is a disguise studio partner based in Seoul.
AOIN were brought on board to produce screen content for four of the band’s songs, select interstitials, Notch IMAG effects and AR content for the song, ‘Trivia: Love.’ The set features words and shapes, including a heart motif, floating across the stage and over the audience as the band interacts with the elements.
Two gx 2 media servers were deployed as master and understudy for the AR content. The server handles two camera inputs and eight outputs and exports PGM for songs with high-resolution video content and Notch effects. The servers used 4x SDI VFC cards to effectively interface with the existing broadcast infrastructure.
Born out of conversations between Big Hit, Plan A, and FragmentNine came the idea of using Augmented Reality for Trivia: Love. The team had some reference videos that were a compelling jumping off point, but AR had barely found its way into the entertainment industry.
Tasked with turning these napkin ideas into reality, FragmentNine, consisting of principal designers Jeremy Lechterman and Jackson Gallagher, reached out to their long-time associates and friends at All of it Now (AOIN) to begin exploring possibilities.
Over the following weeks, several ideas bounced around between everyone until they ultimately homed in on the style and progression of the song. The AR content ultimately consisted of words, shapes, and a heart motif that the artist could interact with.