Lasting one night only, the North Face NightRay Outdoor Fest aimed to bring together outdoor-fans in celebration of the adventurous human spirit and the curious mind. Festivalgoers could enjoy a night filled with workshops, talks and inspiration set in the beautiful French countryside.
London-based creative studio Nocte, known for its responsive light-based creations, was commissioned by festival organiser The North Face to create a sculpture for the festival that would captivate the audience. Nocte responded with Ascent, an interactive installation that both blurred and highlighted its surroundings through light.
Director of Nocte, Andrea Cuius, explains the design: “Basing our design process on an interactive campfire, we created bespoke LED sculpture as a centrepiece, complemented with DMX lights underneath audience seating. This created an enclosed and inclusive space.”
The interactive element was driven by social media, Cuius goes on to explain: “Another interesting aspect of this project was the interaction with the audience: in collaboration with Octagon, we developed a small web server to catch all the tweets including #neverstopexploring in real-time and fed the data to disguise, so whenever a tweet was received, the LED sculpture, as well as the DMX audience lights and the screen content were immediately responding.”