While ‘An Exercise in Vulnerability’ was deliberately more psychological in its nature - it does mark the introduction of disruptive motion graphics technology to brand and experiential events. Having already made its mark on the live music industry, generative content can be seen on some of world’s biggest tours, favored by artists including Beyoncé, The Red Hot Chili Peppers and U2.
"Real time generated content allows for pure interaction. It puts users at the heart of the event. Previous technologies involve pre-visualising and rendering content that you would effectively press play and run." states Lewis. "Stout Studio provides brands and experiential agencies the expertise to create unique visual identities and experiences, for multitude of targeted audiences."
From completely immersive visual experiences, small kiosk style activations, to an engaging experience in a shop window that passers by can engage with, the flexibility of generative content means the possibilities are endless. However, its not just the visuals that disrupt the status quo.
The data gathered from the participant sensors can be recorded and analyzed, allowing brands to collect data like never before. By creating an intelligent and scrutinized approach to how you gather the data and the research parameters, brands can integrate analytics based programs that measure the emotional response to the content delivered.
The data collected is organic and attached to an individual. Although the experience is very digital, the data generated from the participant is sent through an interface and used to influence and project an organic visual experience.
Pod concludes "We have worked with many high profile brands on experiential activations - many are looking for a level of interactivity that has not yet been possible. This new technology really opens the doors to infinite possibilities for truly responsive content and immersive experiences."