Nick and MEPTIK creative director/co-founder Sarah Linebaugh were among the creative minds behind the Augmented Reality experience on the set. Working closely with director Elle Ginter, the MEPTIK team used the disguise platform to produce imagery that Fleurie could see and interact with, versus the traditional green screen approach.
“We created a world onset that the characters in the video could live within, versus attempting to visualise what that might look like in their minds,” said Sarah. “The Augmented Reality experience delivered through the disguise platform surrounded Fleurie with outer space and underwater elements, among other visuals, that gave the feeling of living in that world.”
Nick emphasises that the workflow benefits of the disguise platform are as valuable as the creative benefits. “We are saving our clients an enormous amount of time and money,” he said. “disguise AR features help to eliminate the traditional green screen workflows of creating visual environments in the edit suite. We can visualise everything onset for the directors and artists with this very new and innovative workflow.”