Meet the Team
Meet the "who" behind Disguise. Our team is made up of talented people who bring a wide range of skills across different industries to the business.
Executive Team
Fernando Küfer
Since joining Disguise, Fernando has led the company on a continuous growth journey, opening locations all over the world, and attracting a majority backing from the Carlyle Group with Epic Games taking a minority stake.
Fernando brings 18 years of executive and leadership experience across retail and manufacturing, having worked and led in five countries. Prior to Disguise, he was CEO at A2B Bikes, and has also held CFO and senior financial roles at Ultra Motor, L’Oréal, The Body Shop, Gillette (now P&G) and Lidl Spain. He has a BA in International Business Studies and speaks seven languages.
Bill Collis
Bill has extensive experience in the film and video industry. Formerly CEO and President of The Foundry, which he led for over a decade, Bill has organically transformed the company from a niche visual effects software business into a global force in the development and distribution of post-production media tools and product design technology.
Bill’s leadership skills earned him an Ernst & Young Entrepreneur Of The Year award in 2012. He holds a PhD in signal processing, numerous patents, a major feature film credit, plus a prestigious Scientific and Technical Award from the Academy of Motion Picture Arts and Sciences.
Tom Rockhill
Tom leads the Global Sales team at Disguise, responsible for driving growth whilst ensuring the customer is always kept top of mind. He and the team are continually introducing Disguise to new geographies and industries without losing sight of existing client demands.
Dedicated and energetic, Tom spends a lot of time in front of customers, travelling the world in order to best understand how Disguise products are being used. Previously in senior management positions at Foundry and Yellowdog, Tom has a breadth of international experience in Media and Entertainment Technology within APAC and EMEA.
Raed Al Tikriti
Raed is constantly keeping his eye on the market to understand how best to move Disguise forward. He combines a deep technical understanding of how and why products get made with excellent relationship management skills, to help Disguise exceed customer expectations.
Raed has an extensive background in product management, having previously held similar roles across broadcast technology and digital media on both sides of the Atlantic, including Grass Valley in Canada and Ventuz in Germany.
Abi Bowman
Abi is responsible for managing Disguise’s creative services arm, Meptik, providing governance over Disguise’s internal projects and software development and ensuring external funding to our innovations.
Abi is an expert assessor for InnovateUK, on the board of ‘MyWorld', a global centre for technology innovation and previously was Head of Projects for The Foundry. Abi has extensive experience in the creative industries, producing the Conference for Visual Media Production, editing shows for Channel 4 and the BBC, managing teams of editors and animators and collaborating with academics to create ground-breaking technology.
Alex Wills
Alex is responsible for delivering the overall brand & user experience across every touch point of the business.
Alex has been focused on immersive and spatial technologies, platforms and XR design for over 15 years and is now leading the charge within Disguise to build out the end-to-end metaverse solution stack for brands, studios, broadcasters and bands. Whilst at AKQA, R/GA and The Mill Alex worked directly with some of the world’s most innovative brands, including Nike, Google, Magic Leap, Riot Games and Beats by Dre to develop transformative experiences.
Global Management
Peter Kirkup
Peter leads the Disguise Solutions team of design experts who assist customers in building virtual production stages across the globe. He has helped bring some of the biggest AV systems in the world to life including Dubai's Al Wasl Plaza and the Illuminarium projects, and has helped deliver U2s concert on the world's biggest indoor LED screen at the Sphere in Las Vegas. While contributing to Disguise's solution developments, Peter is also working to define and execute the company's innovation strategy around AI, web technologies and spatial computing.
Alexandra Coulson
Alexandra heads up the global marketing team at Disguise, responsible for driving revenue to the business leveraging a data-driven strategy. Passionate about marketing and certified in a number of marketing growth areas, she is building the Disguise brand recognition through a multi-channel strategy. Prior to Disguise, she led global marketing campaigns for Gartner, and built her experience in international markets. She was responsible for marketing large enterprise solutions for large FTSE100 brands, delivering a united strategy orientated around the needs of the customer.
Emma Rudd
Emma heads up our People team to business partner with employees working across our USA, EMEA and APAC regions. She holds an LLM in employment law, is CIPD qualified and has over 20 years' experience leading HR and People across a range of industries. Emma is committed to attracting the best and brightest talent to Disguise and making it a great place to work. A self-confessed wordsmith and actress, Emma has also done improv comedy in the not-too-distant past.
Phil Cooksey
Phil joined Disguise with 15 years of experience leading teams in both direct and indirect channels, most recently within professional video, TV, film and broadcast for Canon. Phil is leading our sales teams around the world, particularly focussing on being close to our customers, getting to know the uniqueness of each region, listening to the feedback of our community and adapting accordingly. In Phil's words: "Each market is so unique and we're working with our community to try to adapt the way we do business to localise Disguise and offer the benefits of our solutions".
Tom Whittock
Tom was one the key developers of our early d3 software, known today as Designer. Before Disguise was born, he worked on piloting our software on the first Massive Attack shows and worked closely with our growing user community to understand their needs. Tom is also one of the driving forces of our xR workflow, building out from its first application at the 2018 Winter Olympics into the award-winning solution that is shaping virtual production today. Before joining Disguise, he spent 10 developing various games for EA, Sony and other independent gaming developers.
Susi Cardew
Susi is responsible for bringing all the brilliant talent around the world into our rapidly growing Disguise family. She is the key driver of our global talent acquisition strategy and internal mobility programme, while also shaping our employer brand to reflect our core values and enable a proactive pipeline of talent with key skills for Disguise’s present and future. Susi spent the last 20 years in both in-house and agency hiring roles within the media entertainment and content industries, starting her career at the BBC working across radio, music & TV before taking up senior roles at Disney and NBC.
Phil Cooksey
Phil joined Disguise with 15 years of experience leading teams in both direct and indirect channels, most recently within professional video, TV, film and broadcast for Canon. Phil is leading our sales teams around the world, particularly focussing on being close to our customers, getting to know the uniqueness of each region, listening to the feedback of our community and adapting accordingly. In Phil's words: "Each market is so unique and we're working with our community to try to adapt the way we do business to localise Disguise and offer the benefits of our solutions".
Tom Whittock
Tom was one the key developers of our early d3 software, known today as Designer. Before Disguise was born, he worked on piloting our software on the first Massive Attack shows and worked closely with our growing user community to understand their needs. Tom is also one of the driving forces of our xR workflow, building out from its first application at the 2018 Winter Olympics into the award-winning solution that is shaping virtual production today. Before joining Disguise, he spent 10 developing various games for EA, Sony and other independent gaming developers.
Susi Cardew
Susi is responsible for bringing all the brilliant talent around the world into our rapidly growing Disguise family. She is the key driver of our global talent acquisition strategy and internal mobility programme, while also shaping our employer brand to reflect our core values and enable a proactive pipeline of talent with key skills for Disguise’s present and future. Susi spent the last 20 years in both in-house and agency hiring roles within the media entertainment and content industries, starting her career at the BBC working across radio, music & TV before taking up senior roles at Disney and NBC.
Jake Stone
Regional Management
Alan Lam
Alan heads up our APAC team, responsible for growing Disguise’s community and reach in the region. Fluent in English, Cantonese and Mandarin, Alan has nearly two decades of marketing and sales management experience in entertainment and broadcasting technology within APAC. His engaging leadership and business planning skills are key to securing Disguise’s future in this fast-growing, multicultural marketplace.
Jinny Kim
Jinny joined Disguise in September 2019 and has since been instrumental in turning Korea into one of our most burgeoning global markets. Jinny’s mission is to turn Disguise into the industry standard for high-end productions in Korea, from broadcast and fixed installations to concert touring. With BTS a happy customer, Jinny is now eyeing more K-pop stars to include Disguise in their touring set-up.