The first edition of Disguise Magazine launches exclusively at ISE 2026

At ISE, we launched the first edition of the Disguise Magazine, a new annual publication created to spotlight the ideas, trends and people shaping the future of immersive and live entertainment. 

Inside the first edition

The inaugural edition of Disguise Magazine brings together industry insight, community voices and forward-looking analysis across four defining themes shaping media and entertainment today.

Live events

We explore how the next era of live events is being built. From the rise of real-time workflows to theatre’s creativity-first philosophy as a blueprint for the future of the stage, this section examines how technology and storytelling are evolving together. 

Immersive spaces

Experiential environments are expanding at remarkable speed. We look at the global rise of immersive venues, with a spotlight on the Middle East as a fast-growing hub for large-scale destinations, cultural landmarks and next-generation attractions redefining how audiences gather.

Fan engagement

The rules of engagement are changing. The audience journey no longer begins at showtime or ends when the lights come up. This chapter explores how creators are designing experiences that extend before, during and long after the event, building deeper and more lasting connections.

Artificial intelligence

AI is reshaping creative workflows across the industry. We examine how emerging tools can accelerate content creation, streamline production and give creative teams more space to focus on ideas, storytelling and innovation.

In future editions, Disguise Magazine will celebrate the members of our newly launched Creators Circle, spotlighting their work, sharing their perspectives and amplifying the voices shaping the future of media and entertainment. Creators Circle exists to connect, elevate and empower the creative industry – from emerging talent looking for mentorship to established professionals driving world-class projects. Through education, collaboration, visibility and shared insight, we’re building a platform where our community has more space to voice their thoughts and ideas, and the Disguise Magazine is just one of the ways that our users and partners can have their say.

Get your copy

Disguise Magazine was launched exclusively at ISE 2026.

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