Disguise to explore virtual production and broadcast solutions at Media Production & Technology Show
Broadcast
Virtual Production
Turnkey Solutions
Disguise will be returning to London's Media Production & Technology Show once again this year, ready to discuss the latest innovations within virtual production and broadcast solutions.
Held at Kensington Olympia, the Media Production & Technology Show is the UK's premier event for the media and entertainment industries, bringing technology and creativity together under one roof for two unmissable days of product discovery and exclusive content.
Disguise is proud to be joining a number of talks and panels at this year's event, exploring topics such as how virtual production is offering content flexibility to film studios in the heart of London, why VP education and R&D programmes are so important, and what the latest innovations in broadcast technology mean for the industry.
Here's where you can find Disguise at the show:
Flexible Filmmaking: how Film Soho are leading the way in virtual production in the heart of London
Location: Virtual Production Theatre
Date/Time: Wednesday 14th May 12.45pm
Interviewer: Camilla Powell, Head of Product
It’s no longer just the big Hollywood studios that are getting to play with virtual production. Increasingly, smaller studios are hugely benefitting from the agility that it offers. Join Kate Phibbs, Virtual Production producer and Head of Studio at Film Soho’s brand new V Studio, as she chats to Camilla Powell, Head of Product at Disguise, sharing insights about how their new, state-of-the-art VP studio and revolving stage in Central London plans to unlock content flexibility for a range of productions. From high-end TV to feature films and commercial content, Kate will reveal how the newest member of the Film Soho family has allowed them to use the latest Virtual Production technology and image-based lighting to boost the depth and range of their content.
Future of Technology Trends: Shaping the future of media
Location: Broadcast Technology Theatre
Date/Time: Thursday 15th May 10.40am
Panelist: Peter Kirkup, Innovation Director
The broadcasting industry is at the threshold of a technological revolution, driven by rapid advancements in artificial intelligence, 5G networks, cloud computing, and immersive media. As audiences demand more personalized, on-demand, and interactive content, broadcasters are evolving to meet these new expectations through cutting-edge innovations. This session will explore the future technology trends reshaping the broadcasting landscape and their potential to redefine how content is produced, delivered, and consumed.
Join industry experts as they discuss the latest breakthroughs in broadcasting technology, including the rise of AI-driven automation in content creation, the implementation of 5G for ultra-low latency broadcasts, and the integration of cloud-based solutions for more flexible, cost-effective production.
Additionally, the panel will address the growing importance of data-driven decision-making in broadcasting, as well as the challenges that come with managing this wealth of information to create more personalized content. The session will also touch on sustainability, cybersecurity, and the ethical considerations that come with these new technologies.
The Virtual Production Pipeline: Strengthening links between education, R&D and industry
Location: Virtual Production Theatre
Date/Time: Thursday 15th May, 11.00am
Panelist: Alex Wills, Chief Experience Officer
As virtual production continues to transform the creative industries, the collaboration between education, research, and industry is more crucial than ever in shaping the next generation of professionals. This panel will explore how institutions like the CoStar National Lab are bridging the gap between academia and industry, fostering innovation, and developing cutting-edge training programmes. Experts will discuss the role of R&D in advancing virtual production techniques, the importance of hands-on industry experience for students and how partnerships between universities and studios can future-proof the workforce.
The team are looking forward to sharing their virtual production and broadcast insights at the show on 14-15th May.