video files rendered
LED video screens in Times Square
6 city blocks
surface covered by LED content
“What made disguise such an essential part of this process was that it’s such a great tool to visually communicate with. It was really [our common language]. Kia’s senior management was in Southern California and in Korea, and with such a diverse and global group, working visually was the only way to convey our ideas.”
Troy Fujimura, Head of Design and Production, Centerstage.