LEGO lights up Battersea Power Station with Disguise
Immersive Experiences
Working alongside Daniel Postlethwaite (Look Up) and Hello Charlie, Graymatter Video brought LEGO’s spectacular ‘Factory of Creativity’ projection to life at Battersea Power Station—crafting an unforgettable one-night-only experience that celebrated imagination, storytelling, and playful technology, powered by Disguise.
Summary
As part of LEGO’s Play Is Your Superpower campaign, London’s Battersea Power Station was transformed into a vibrant, large-scale visual experience titled The Factory of Creativity. For one night only, the iconic building became a living, kinetic canvas—celebrating imagination, play, and creativity.
The projection-mapped experience brought robotic arms, production lines, and LEGO Minifigures to life across the massive brick façade, culminating in a playful sequence that launched characters into the sky from Battersea’s famous chimneys.
Graymatter Video led the technical delivery, using Disguise GX 3 servers to drive seamless content across a complex setup of projectors and unique outputs. The result was LEGO’s most ambitious projection activation to date—delivering precision, scale, and storytelling with breathtaking clarity.
The Challenge
While Battersea Power Station has hosted projections before, this activation marked the first time it was illuminated at such scale and brightness, celebrating its recent redevelopment and reopening.
The dark brick exterior posed a major technical hurdle, requiring high LUX targets to ensure crisp visibility. Past projections had often fallen short, so the bar for brightness and resolution was set high.
With limited viable projection positions and heavy site obstructions like trees, lamp posts, and flagpoles, the team had to plan every detail with absolute accuracy. The challenge: to deliver a flawless, multi-surface projection experience that could be installed and calibrated with minimal onsite margin for error.
The Solution
To ensure total coverage and maximum output, Graymatter Video engineered a 4x1 projection array using twelve Panasonic PT-RQ35 and ten PT-RQ25 4K projectors—each stack triple-stacked for brightness.
Two Disguise GX 3 media servers, running in a Director/Understudy configuration, managed eight unique outputs through a 24 x 24 Lightware MX2 matrix. These were split across projection stacks to feed the building’s vast surface area.
The Disguise 3D environment was key to pre-visualising the projection angles, adjusting for site obstructions, and plotting precise projector placements. By importing accurate 3D scans and models, the team created CAD-ready plans, ensured structural compatibility, and achieved pixel-perfect projection on a notoriously difficult canvas.
Disguise’s advanced mapping tools gave us total creative freedom with absolute technical confidence. On a project of this complexity, it was the only choice that could deliver both precision and performance.
Video HOD, Graymatter Video
The Result
For just one night, the LEGO projection at Battersea Power Station delivered an extraordinary brand moment—transforming an iconic London landmark into an immersive storytelling canvas.
The installation captivated audiences both on-site and online, driving exceptional visibility and engagement. Importantly, it also spotlighted the LEGO Store located within Battersea Power Station, reinforcing brand presence and driving footfall to the retail space.
This one-off activation proved how a single, well-executed projection can make a powerful impact—merging creativity, technology, and cultural relevance into a truly unforgettable experience.