case study 2021 pdf

NABA Show for Rome Fashion Week

NABA Show for Rome Fashion Week

Confronted with the continuing restrictions imposed by the pandemic, Italy-based NABA, Nuova Accademia di Belle Arti - the international academy of arts and design - needed an innovative way to virtually present its young designers’ collections for the February 2021 edition of Rome Fashion Week.


models, staff, students and faculty involved in the project


views of the all Rome Fashion Week shows on its digital platform during the event


Facebook and Instagram impressions of all the Rome Fashion Week shows during the event


impressions via NABA social media


The challenge

“The main goal of this project was to think outside the box and create a fashion show without a real catwalk,” says Matteo Zaniboni, Technical Manager and xR Specialist with On Air Studio. “At the beginning that was a limitation, but in the end it turned out to be an advantage due to the possibility of constantly changing the environments and making them more relevant to each collection of clothes.”



The solution

Different types of Unreal Engine environments were tested in pre-production to see which worked best to ensure smooth shooting on the xR stage. Experimentation by highly-trained On Air technicians and 3D artist Andrea Zucchetti from EDI Effetti Digitali Italiani, who modified amazing backgrounds in real-time, allowed the project to realise the potential of the disguise xR workflow. Once the scenarios were finalised, a day was devoted to programming on site to set up all the scenes for two days of shooting.

“Every virtual studio must have disguise xR. disguise’s reputation for having the most complete and reliable system for live and virtual shows makes it easy for clients to trust you and for you to guide them through production.”
Matteo Zaniboni, Technical Manager and xR Specialist with On Air Studio.



Art Direction:

Paolo Bazzani

Art Director assistants:

Marco Dini, Sara Dessi

Original Soundtrack:

Guido Tattoni

Video and Editing:

Raphael Monzini

Virtual Environments:

EDI Effetti Digitali Italiani (Real-time 3D Art: Andrea Zucchetti; 3D modelling: Jonathen Marsala; VFX producer: Chiara Castelli


Nicola Grillo/ Franco Gabualdi

Technical Manager/xR Specialist:

Matteo Zaniboni

disguise xR operator:

Daniel Pallone


Lorenzo Bassani, M2L

Render engine:

Unreal Engine

LED wall and floor displays:

Unitech, Yes Tech

Camera tracking:

stYpe RedSpy

Fashion collections:

NABA Fashion Design Area alumni: Lucia Grande, Sofia Interligi, Pierfrancesco Pierucci, Mar'yana P'yetsukh, Cristiano Ragazzoni, Melissa Riva, Serena Romei, Alessia Santoro, Niki Signoretti, Luisa Nunziata, Matteo Salamone, Franca Tomaino



Davide Marchesi

Raphael Monzini

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