2025 Wrapped: An end-of-year message from Disguise CEO, Fernando Küfer
Company
As 2025 comes to a close, we’re taking a moment to celebrate our clients, users and partners and all that we have achieved together. From standout projects to major product milestones, and spending time with our community across the globe, 2025 has been a year defined by ambition, scale, creativity and collaboration. Hear from our CEO, Fernando Küfer, as he reflects on his highlights from the year, explores the trends shaping the future of entertainment, and looks ahead to what's coming in 2026.
This year, Disguise was proud to support an extraordinary range of projects across live entertainment and immersive experiences worldwide. From the scale and energy of MDLBEAST Soundstorm in Saudi Arabia, to world-class tours and performances from artists including Coldplay, Oasis, and Radiohead, installations such as MGM’s Fantasy Box venue in Macau, the F1 Box immersive racing experience in London, and MCAAD’s Perpetual Story Machine museum experience in Washington D.C, our users have outdone themselves when it comes to creating bigger, bolder visual spectacles than ever before.
2025 was also a landmark year for product innovation. With meaningful updates to Designer Pro, the launch of our AI-powered workflow Ask AId3n, and the introduction of X1 and GX 3+, our advancements this year has been driven by a single goal: to give our community more creative freedom, flexibility, and confidence to push immersive and live experiences even further.
None of this can happen without you, our incredible clients, partners and users. Thank you for another unforgettable year - we can’t wait to continue shaping the next dimension of entertainment together!