Drive Productions collaborated with Mission to launch the Nokia Lumia 800. The experience involved a team of 100 people with 16 specialist projectors beaming 3D projection mapped images and animation onto the 118m high Millbank Tower from 300m across the Thames using disguise.
The one-off event included a free, live and exclusive performance by producer & musician Deadmau5, and saw this iconic building, a key part of Londonâs skyline, mapped for the first time.
Video on Drive’s YouTube channel here.
Drive Productions on Facebook.