In this case study you will discover how XR Studios selected the Disguise xR workflow, powered by the latest Disguise gx 2c media server, as the central technology hub for the socially distant 2020 MTV Video Music Awards.

2

xR stages


4

xR performances


6.4 

million audience


2nd

most talked-about show on social media in 2020

The challenge

“We were building the biggest xR stage to date and exploring completely new territories with the software,” Scott Millar of XR Studios explains. Having pioneered the application of xR in live entertainment, the team had a level of confidence in the technology that they had to translate for the VMA creative team. “We had to give the producers looking into the camera the same set-up that they would have had on-site for the live show.”

The solution

“We were able to create a workflow that allowed us to film a TV show in an entirely new medium using tools everyone could relate to, and in a format that was familiar,” Cory FitzGerald, XR Studios.

Disguise’s xR workflow allows for a traditional workflow of media server and content creation, while adding on the layers of Augmented and Mixed Reality. This allows for flexibility and dependability for live entertainment.
Scott Millar

Technical Director, XR Studios

Equipment
Credits
VMAs Creative Director Paul Caslin
VMA Screen Producer Trevor Burk
Extended Reality Producers XR Studios
XR Studios Technical Director Scott Millar
XR Studios Technical Integrator Smasher Desmedt
Content Creation Studio for Awards Stage, Miley Cyrus, Da Baby and Black Eyed Peas Silent Partners Studio
Content Creation for Lady Gaga Possible Productions
Content Creation for Doja Cat Blink INC
VMA Screens Disguise Programmer Kirk Miller
Disguise programmer Ben Ryle
Technical Equipment Partner Fuse
Images MTV via AP