No doubt about it, it was a bloomin’ exciting evening. “Wear the Rose,” the multimedia campaign to generate excitement among England Rugby fans in the run up to The O2’s England Rugby Campaign, culminated in a record-breaking projection mapping on the roof of The O2.
The send-off concert for the national team England Rugby showcased the world’s largest projection mapping to date. Official anthem singer, mezzo soprano Laura Wright, performed “Jerusalem” from atop The O2 as perpetual rose animations were projected onto the immense canvas of the roof below her.
Pixel Artworks formerly known as Projection Artworks, one of the UK’s leading projection studios, designed, animated and projected the perpetual rose sequence. The company selected four 4×4pros and two 2.5u’s and its creative software suite to facilitate the mammoth projection mapping. disguise played a key role in the previous record-setting projection mapping event last summer at Hoover Dam.
At The O2, masses of animated time-lapse red roses bloomed in synch with Wright’s performance. As she finished a single perpetually unfolding red rose resolved to England Rugby’s signature red rose logo. Real-time Tweets from fans were integrated into the projections in a further salute to the national team.
The vast projection was visible from the Thames River, from the air and even from space. Sixty-eight projectors and 144 moving light fixtures were attached to the interior and exterior of the masts on The 02 to enable the projection. They covered a surface area equal to ten rugby pitches. The entire show was synched with the LED screens surrounding The O2 to create a full-360 fan experience.